PK Porthcurno

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Roscoe Communications worked with PK Porthcurno, then called Telegraph Museum Porthcurno, from 2017 to 2018. At the time, the Museum did not have a dedicated marketing team and required interim support to help achieve the following goals:

  • increased consumer awareness

  • increased footfall generating greater admissions, retail and catering

  • income increased awareness among stakeholders, funders and other partners across the heritage, museum, learning and tourism sectors

  • an increase in annual visitor numbers to the Museum

  • increased website traffic

The key deliverables were: 

  • development of a strategic marketing plan for 2018 and beyond,

  • focused on minimum investment for maximum returns

  • immediate production of a marketing plan for the spend of remaining marketing budgets for 2017/2018

  • develop a clear brand identity and marketing narrative for the Museum

  • clear positioning and messaging for the Museum

  • production of all printed marketing collateral for the Telegraph Museum, including flyers and advertising, and associated distribution

  • digital marketing strategy for the Museum, including running of social media, improvements to website and content strategy and implementation of targeted digital campaigns

  • managing effective public relations activity on behalf of the museum on an ongoing basis, including awareness of anniversary celebrations